We are more than a car brand
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale.
CUPRA
> The FC Barcelona men’s football team, including 22 players and the manager Hansi Flick, discovered and tested the whole CUPRA line-up
CUPRA is the new official vehicle partner for the 2025 EE BAFTA Film Awards
“The CUPRA Leon VZ has exactly the right specifications in terms of power, chassis, driving dynamics and design to serve as the basis for a racing model like the CUPRA Leon VZ TCR” says Xavi Serra, Global Director of CUPRA Racing
The CUPRA City Garage has prepared a special program to celebrate its first year, under the concept "A Year Of," which pays tribute to urban culture, reinforcing its connection with the city of Madrid.
The CUPRA Leon VZ TCR helped teams win multiple championships in 2024, including TCR Europe and TCR Mexico, on top of claiming race wins in every single championship that it took part
Full-scale clay models are essential in the design process of a car to fully appreciate its final proportions
